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Marking the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration has been formed. The Pokémon Company alongside London's Natural History Museum are opening a temporary store featuring special items. Fans will find products like stationery, plushes, and artwork that are inspired by the institution's aesthetic. The big draw, however, will be a specially made Pikachu card, given as a free bonus at the pop-up. The store will operate both the physical location and its web counterpart between late January and mid-April.

Pokécology Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume packed with stunning illustrations depicting creatures in their natural habitats. The concept like what an in-world scientist could produce after trainers submit their data, alternatively what Charles Darwin might have created if the Galapagos were populated by Pidgeys rather than finches. Part of the charm stems from the book's serious treatment, treating Pokémon as a legitimate scientific inquiry. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

What Makes This Special Card Different

The company regularly to issue special edition cards celebrating major tournaments or brand collaborations. A lot such promotional cards typically highlight the iconic mouse Pokémon that acts as the series face. The factor setting this new promotion apart is its distinctly bigger dimensions. Although exact measurements have not been publicly disclosed, its distribution is guaranteed to be strictly limited, and customers limited to just one card per purchase.

Curbing Reseller Activity

Per a company statement, a portion of the merchandise may also be available beyond the institution itself. However, broader availability will only be select retailers in the UK. Critically, fans will not be able to acquire the card via the official web shop. While speculator demand is inevitable, it appears they're going to have a difficult time hoarding mass quantities this time around. For those unable to attend, there is the upcoming fossil-themed display coming to the Windy City in the coming months.

"Every penny of sales from the museum store and from its online store, including these items, support the Natural History Museum’s charitable mission. That encompasses the research of 400 scientists who are scientific inquiry and finding solutions to the planetary emergency," it says.